Climate change is at the top of governmental and organzational agendas. During our webinar with PwC Norge, Hawken has challenged the view of the issue and how organizations respond to it. Hawken's solution is called: Regeneration.
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Paul Hawken is an environmentalist, entrepreneur, author, and activist who has dedicated his life to sustainability and changing the relationship between the atmosphere and the biosphere. He is the founder of several ecological businesses, a consultant to corporations and governments, and has written nine books, including six New York Times bestsellers.
A Roadmap to Regenerative Leadership
Paul Hawken believes there’s a problem with the way we talk about climate. 'We have placed climate as something that is ‘out there’ somewhere,' he said. 'The language itself is confusing.'
As climate change has risen to the top of governmental and organizational agendas, Hawken wants to challenge our view of the issue and how organizations are responding to it. He doesn’t think we are (or should be) ‘fighting climate change,’ as we often talk about. Instead, he believes the real battle is changing the relationship between the atmosphere and the biosphere—what we do here on earth and how it impacts the world.
The solution? Regeneration.
Regeneration recognizes and embraces the dynamic between the atmosphere and what occurs in the biosphere. All of us have been taught that the way to create prosperity is to take—we see this in the ways we’ve extracted from the earth to build our economies. Hawken believes we must perform a 180-degree picot and do the opposite—to give and regenerate the earth to secure our future.
“What does it mean to go in the other direction?”
“As a business, it’s really important to see that dynamic and the inseparability of the atmosphere and biosphere,” said Hawken. “What does it mean to go in the other direction? To create an economy, product, or services that create more life instead of less life?”
From conceptual to experiential
In 2022, we saw extraordinary weather events occur more often and with more severity worldwide. Hawken marks this as a year when the climate crisis moved from conceptual to experiential.
“For a lot of people, up to this day, the idea of a changing climate was conceptual,” he said. It may have been something we’d heard about, read about, or been told was happening, but it was not something most of us had experienced.
“What happened in 2022 was that a lot of people could see that the road we’ve been on for 100 or more years ends—it doesn’t go much further,” said Hawken.
Leading in a disruptive environment
Hawken believes we’re entering an era in which all companies, people, cultures, and nations will live and work in a highly disruptive environment. In this scenario, we must ask what it means to be the leader of a responsible company.
“What all CEOs do is plan for the future,” Hawken said. “What future are you doing business towards? What do you imagine the world is going to be like in three, four, five years?”
He believes each company must answer this question for themselves but called attention to two organizations already addressing the challenge.
Nestle, the largest food manufacturer in the world, and Walmart, the largest food distributor in the world, have each committed the entirety of their companies to regeneration. And their efforts are not just in agriculture but in every aspect of their operations.
“You might be asking, “what does that mean,” said Hawken. “They’re asking the same question. This is something that all of us collectively—in our imagination, our creativity, our intelligence—need to figure out together.”
“Every problem is a solution in disguise.”
Hawken noted that many things need to be addressed and reimagined, which is an area of great opportunity.
“In the past, sustainability was seen as a stop sign. ‘Don’t do this, stop doing that, this is not good,’” he said. “There was a lot of blaming, shaming, and guilt-tripping, which is understandable but not so helpful.”
Now, he believes that we better understand the science, both biological and climatological. Over many decades, we have produced more but at great expense to living systems. Regenerative agriculture can reverse the trend by feeding the soil, which in turn feeds the plants, which then feed animals and people. It is cyclical, mutually beneficial, and truly sustainable. It is why Nestle has committed to changing all of its farming practices to regenerative agriculture.
“Regeneration is pragmatic,” Hawken said. “It is about seeing things in a different way and understanding that regeneration is abundance.”
The responsibility of leaders
Hawken believes the problems we face today require a mindset change from our business leaders. He has called on them to see the world differently and cautioned against rigid adherence to old business models. Leaders must reimagine what their companies stand for and need to be going forward.
“Nestle and Walmart are creating resilient agricultural systems,” he said. “They know that if they are going to be a viable enterprise in 10, 20, 30 years, the source of their food needs to withstand the extremes that currently exist and are going to increase.”
- With climate change at the top of governmental and organizational agendas, Hawken has challenged our view of the issue and how organizations respond to it.
- Rather than fight climate change, we must change the relationship between the atmosphere and the biosphere—what we do on earth and its larger impact on the world.
- The solution is regeneration, a pragmatic approach that gives back to the earth rather than extracting from it.
- Examples of regeneration in practice can be found in Nestle and Walmart, the world’s two largest food companies that have prioritized regeneration.
- A leader’s role is to plan for the future. We must stop thinking short-term and take responsibility for thinking long-term.
Questions to Consider:
- Does your business recognize and acknowledge the inseparable nature of the atmosphere and biosphere?
- What steps have you taken to reduce your impact? Do you believe your business is doing enough?
- Is your company’s view of climate impact short-term or long-term?
- What have you done to plan for a more sustainable future?
Visual Summary by Linda Saukko-Rauta
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