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THE BIG SHIFT

24 - 25 SEPTEMBER, 2025

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This year's theme

The Big Shift

We've navigated challenges, adapted to changes, and now it's time for a transformation. It's time for The Big Shift. 

But this isn’t just one shift—it's many. A shift in generations, a shift in technology, and a shift in leadership. We’re entering a new era of possibilities, where growth isn't just an option—it’s the path forward. With fresh momentum and a clear vision, we embrace these shifts with confidence, determination, and the courage to thrive in the future. 

The time for change is now. Let's shift together.

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2016-2025

Celebration of 10 Years with Leadership Impact

At Oslo Business Forum 2025, you can expect something extra as we celebrate our 10th anniversary, where we will not only look back but also look ahead to what’s to come.

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SPEAKERS
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Simon Sinek

Leadership visionary, author of 'Start with Why', and host of 'A Bit of Optimism'. Founder of The Optimism Company, dedicated to inspiring purpose-driven leaders worldwide.
'Build High-Performing Teams'
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Dr. Eliza Filby

Thought leader on generational trends, trust advisor to global organizations and the best person in the world to help you understand the new workforce and generation Z.
'Future of Work: Best Practices for Navigating Generational Shifts'
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Pippa Malmgren

Geopolitical strategist, Pippa equips leaders to decode uncertainty, spot early signals of change, and thrive at the intersection of markets, technology, and global security.
'Staying Ahead in an Unpredictable World'
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April Rinne

Change Navigator and Futurist, April Rinne is an expert in navigating uncertainty. She helps leaders and organizations adapt to change, uncover opportunities, and build future resilience.
'Navigating Uncertainty & Building Future Resilience'
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Marcus Buckingham

Marcus Buckingham

Marcus Buckingham is a global researcher and New York Times best-selling author focused on unlocking strengths, increasing performance, and pioneering the future of how people work.
'How the World's Best Leaders Unleash the Most Powerful Force in Business'
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Priya Lakhani

Priya Lakhani

A visionary entrepreneur and AI advocate, Priya Lakhani helps business leaders navigate the intersection of technology, ethics, and innovation—transforming industries while keeping AI accountable.
'Artificial Intelligence: Bringing Leadership to Life'
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Aksel Lund Svindal

Legendary Olympic gold medalist and serial entrepreneur, inspiring teams to thrive under pressure, lead with resilience, and embrace the winning mindset needed for success in any arena.
'Building Winning Teams Under High Pressure'
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Diana Kander

Diana Kander

A New York Times bestselling author and renowned innovation strategist, empowers leaders to drive exceptional growth by transforming curiosity into a sustainable, strategic advantage.
'Simple Questions to Unlock Innovation'
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Gianpiero Petriglieri

Professor of Organisational Behaviour at INSEAD, leadership expert focused on humanizing leadership. Helps leaders connect authentically and lead with purpose.
'Bringing Leadership to Life'
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Bob Sternfels

Bob Sternfels

As Global Managing Partner at McKinsey & Company, Bob helps leaders and organizations navigate disruption and build resilient leadership. He unpacks evolving demands on leaders, highlighting the need for clarity, agility, and long-term vision.
'Leading with Clarity in a Complex World'
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Terence Mauri

Terence Mauri

One of the world’s leading experts on leadership, AI, and disruption. He reveals how leaders can unlearn old rules, harness the upside of disruption, and thrive in the next era of leadership.
'Next Era Leadership'
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Lillian Gjerluf Kretz

Lillian Gjerluf Kretz

Lillian Gjerulf Kretz is a Danish journalist known for her sharp reporting on U.S. politics. After years as DR’s (Danish Radio) U.S. correspondent, she moved back to Denmark in 2023 and now brings her insight to viewers as an anchor on TV Avisen.
'Main Stage Moderator'
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Impact Stage Speakers

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Anniken Fjelberg

Sprint Consulting

Thomas Hoholm

BI Norwegian Business School

Bente Kristin Malmo

The Assessment Company

Charlotte Drougge

Tietoevry Create

Eirik Kristoffersen

Forsvarssjef

Anne Gry Ringen

CEO Crown Defenze

Paal Holter

Sopra Steria

Iselin Songe-Møller

Sopra Steria

Johan H. Andresen

Ferd

Karen Fonk

Knowit

Cecilia Flatum

Deloitte Norway

Hans Christian Holte

NAV

André Kopperud Gill

PwC Norway

Trond Atle Smedsrud

Aker BioMarine

Catherine Janson

Norwegian Police

André Mundal

Author

Yama Wolasmal

Middle East Correspondent NRK

Kjartan Slette

Unacast

Hanne Marit Normann

Generasjon M

Rehman Shah

Generasjon M

What Our Attendees Say

kristin_sirkel

"Lots of interesting people, a very professional setup, and great speakers"

 

 

Kristin Skogen Lund

Chairperson,

INSEAD

thor_sirkel

"It's a great opportunity for the top management team to discuss key issues in leadership"

 

 

Thor Gjermund Eriksen

CEO,

Bane NOR

margit_sirkel

"OBF is a fantastic place for networking with a lot of very interesting  speeches"

 

 

Margit Unander

Executive Vice President,

Å Energi

christian_sirkel

"It was brilliant. I got so many great ideas from the stage and it's a lot of great people to meet."

 

 

Christian Chramer

CEO,

Norwegian Seafood Council

What Our Attendees Say

siri

"OBF is a source of knowledge. It’s a community to learn from each other."

 

 

Siri Riis Evensen

Country Manger,

IBM Norway

bernt

"OBF is a great place for me to learn, get new inspiration, and meet other C-level executives."

 

 

Bernt Reitan Jenssen

CEO,
Ruter

gunnhild

"OBF is the World Economic Forum for Oslo, an incredible leadership gathering."



Gunhild Anker Stordalen

Founder and Executive Chair,
EAT Foundation

Arild Spandow

"OBF is a fantastic gathering. Every year, it gives me a 'wow' experiences."

 

 

Arild Spandow

CEO, 

Amesto Group