An Exclusive Masterclass for CEOs and Chairpersons


Why do some companies grow from good to great and change the world, while others do not?



Why do some once-great companies fall, while others keep rising?



Why do some companies prevail in the face of uncertainty and chaos, while others underperform or worse?

Introduction to the masterclass

These are some of the big questions Jim Collins, a world-renowned researcher and author, has studied for over thirty years. Collins has dedicated his career to research and writing related to the topic of what makes great companies tick. 

Our virtual masterclass with Collins is a rare and exclusive opportunity for 200 leaders to learn how to take the leap from good to great, and how to prevail in the face of a crisis. The course is designed for top-level management; only CEOs and chairpersons can join.

Throughout the two working sessions, Collins is going to challenge leaders to wrestle with a series of principles and questions they need to address in order to emerge strong. His teachings will also help the participants to take advantage of the momentum amidst chaos and uncertainty. Collins will push leaders to think hard about the disciplined people, disciplined thought, and disciplined action needed to build a truly great company that can endure. 

This masterclass will also provide ample opportunity for engaged conversation with Collins, driven by the participants’ reflections and questions. 

From Jim Collins

Download Executive Summary

We have combined summaries of Jim Collins' two keynotes on 'The Process of Building Great Companies' and 'How The Mighty Fall' into an executive summary. Enjoy!

“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.”

Jim Collins

Why join the master class?



 from one of the top leadership experts and get insights from his latest research and findings.




effectively during this intensive course and deepen your learnings through working in small groups.




 your skills and get new ideas on how to take your business to the next level.




with other top-level leaders to reflect on your learnings and to build new relationships.

About Jim Collins

Jim Collins is a student and teacher of what makes great companies tick, and a Socratic advisor to leaders in the business and social sectors.  Having invested more than a quarter century in rigorous research, he has authored or co-authored six books that have sold in total more than 10 million copies worldwide. They include Good to Great, the #1 bestseller, which examines why some companies make the leap to superior results, along with the enduring classic Built to Last, which explores how some leaders build companies that remain visionary for generations; How the Mighty Fall, which delves into how once-great companies can self-destruct; and Great by Choice, which is about thriving in chaos—why some do, and others don't. His most recent publication is Turning the Flywheel. It explores how leaders can best harness the flywheel effect to build and accelerate momentum.

Driven by a relentless curiosity, Collins began his research and teaching career on the faculty at the Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. In 1995, he founded a management laboratory in Boulder, Colorado, where he conducts research and engages with CEOs and senior leadership teams.

In addition to his work in the business sector, Collins has a passion for learning and teaching in the social sectors, including education, healthcare, government, faith-based organizations, social ventures, and cause-driven nonprofits. In 2012 and 2013, he had the honor to serve a two-year appointment as the Class of 1951 Chair for the Study of Leadership at the United States Military Academy at West Point.