Earning Trust in Times of Uncertainty

Rachel Botsman

Rachel Botsman is a trust expert, author and lecturer at Oxford University. She is passionate about teaching people how to think differently and challenge ideas around trust, humility and integrity.

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What to learn from Rachel?

Earning Trust in Times of Uncertainty

The COVID-19 pandemic has heightened uncertainty for us as leaders, for our employees, clients, and businesses. The businesses that thrive in times of uncertainty are typically the ones that operate with high trust levels with their stakeholders.

This makes sense in theory; the greater the trust in your relationships, the easier it is to work with others. But, from a practical perspective, how can you earn trust, especially during challenging and uncertain times?

  • Why trust is the social language of exchange that oils the wheels of business

  • The forces that define how to establish, maintain and destroy confidence

  • What organizations can do to earn the trust of consumers during periods of uncertainty

  • Developing new mindsets and principles that will transform how we think about brands, experiences and behaviors