One of the world’s most influential proponents of business model innovation and value proposition design. Alexander’s Business Model Canvas provides a framework for large companies and startups to innovate by rapidly experimenting with new business models and value propositions.
The lead author of two influential books. His first book “Business Model Generation” (Wiley, 2010) was named among the 12 best business books of all time by USA Today.
Co-founder of Strategyzer, a leading software provider that helps organizations develop growth engines, more attractive value propositions and powerful business models.
Invented the “Business Model Canvas,” successfully used by such leading organizations as Coca-Cola, GE, P&G, Mastercard, Ericsson, LEGO and 3M.
What you'll learn from Alex
- Create a fertile ground for the best innovation ideas
- Ensure that ideas succeed in the organization
- Uncover winning business models