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Creating a better everyday for the many people

Today, IKEA reaches out to homes and hearts all over the world, but did you know that IKEA was once a one-man business in Älmhult, a small town in the Swedish countryside, and the founder, Ingvar Kamprad, started to sell postcards and matches by mail order? Our design department and a major part of our business is still located here. IKEA is now in the midst of its biggest transformation ever and we are changing everything except our vision and values to meet the new realities of retail.

"The new normal is inclusive growth at IKEA. At OBF we learn what it means to others."

Clare Rodgers, CEO