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#24 David Sandström: Creating a Brand that People Talk About

Emotive AI, Haptics, VR and bio identity- basically all the technical reasons you should be excited about our future

Tune in to hear from the CMO at the global fin-tech unicorn, Klarna. He shares how the FinTech company pivoted its marketing strategy to be where the cool kids are, and yes, getting Snoop Dog on board definitely helped with that

 

David shares marketing trends and emphasizes that leaders should look to incorporate marketing influencers, whether celebrity or social media, to maximize attention, create trust and relatability. Tune in to hear more from the marketing guru.

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Check out the other episodes of Future Forecast below:

 


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