#24 David Sandström: Creating a Brand that People Talk About
Emotive AI, Haptics, VR and bio identity- basically all the technical reasons you should be excited about our future
Tune in to hear from the CMO at the global fin-tech unicorn, Klarna. He shares how the FinTech company pivoted its marketing strategy to be where the cool kids are, and yes, getting Snoop Dog on board definitely helped with that
David shares marketing trends and emphasizes that leaders should look to incorporate marketing influencers, whether celebrity or social media, to maximize attention, create trust and relatability. Tune in to hear more from the marketing guru.