"The Future of Banking: How to Elevate Digital Experiences and Understand Customer Context"

TMcKinsey research shows that the average digital adoption rate jumped from 83 to 96 percent during the pandemic in Norway, showing the customers expectations and huge potential regarding digitalisation. A bank should extend value across the customer journey in every channel. Having a fully integrated and digitalised organisation will allow banks to gain access to a larger potential revenue and richer customer relationships. During this session, you will learn how the future for banking looks like and how to differentiate your brand in this era of change.