Like it or not, businesses are drifting away from the consumer. In the last year, only 1 in 3,000 executives has spent time with their consumers. This means that instead of keeping in touch with consumers, leaders and companies rely on BIG Data in order to understand the emotions of our most important asset. The only problem with this approach: They’re all looking at the past in order to predict the future.

 

At our upcoming webinar, Martin Lindstrom, the renowned author and speaker, will discuss how Small Data has been instrumental in the turnaround success of numerous companies, and explains why you need to embrace it in yours.