Tony Fernandes
AirAsia co-founder & one of Asia’s most influential entrepreneurs
'Leading Through Chaos: Building, Rebuilding and Betting Against the Odds'
Tony Fernandes is one of Asia’s most recognisable entrepreneurs and co-founder of AirAsia. In 2001, he and his business partner took over the struggling airline, inheriting significant debt and just two aircraft. They went on to build AirAsia into one of Asia’s largest low-cost carriers, making air travel more accessible across the region.
His leadership story is also one of reinvention. From launching AirAsia around 9/11 to navigating industry disruption and the near-shutdown of global aviation during Covid-19, Tony has repeatedly led through uncertainty. His experience raises a defining question: when circumstances change faster than your plans, what do you protect, what do you change, and where do you place the next big bet?
His leadership story is also one of reinvention. From launching AirAsia around 9/11 to navigating industry disruption and the near-shutdown of global aviation during Covid-19, Tony has repeatedly led through uncertainty. His experience raises a defining question: when circumstances change faster than your plans, what do you protect, what do you change, and where do you place the next big bet?
01. BUILDING AGAINST THE ODDS
Tony helped transform a debt-laden airline with two aircraft into one of Asia’s best-known low-cost aviation businesses. His story shows what can happen when leaders challenge established assumptions, spot opportunities others overlook and have the courage to act before success is guaranteed.
02. LEADING WHEN THE PLAN BREAKS
Few industries have experienced disruption like aviation. Tony has led through financial pressure, geopolitical shocks and a pandemic that brought much of global air travel to a standstill. His experience offers a practical perspective on making difficult decisions, adapting quickly and keeping an organization moving when certainty disappears.
03. COMPETITION AS AN ENGINE OF PROGRESS
Tony has long argued that people are at the heart of the business. His leadership philosophy emphasizes transparency, giving people opportunities to grow and surrounding yourself with people who complement your weaknesses, creating an organization capable of adapting when conditions change.
What to learn from Tony Fernandes
'Leading Through Chaos: Building, Rebuilding and Betting Against the Odds'
- How to make bold decisions when you don’t have all the answers.
- How to lead, adapt and rebuild when circumstances change dramatically.
- How to create a culture that keeps moving when the odds are against you.