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Jesper Brodin

Former CEO of Ingka Group (IKEA) and global voice for value-based leadership

'Leading When the Rules Keep Changing'

Jesper Brodin is the former CEO and President of Ingka Group, the world's largest IKEA retailer, where he led one of the most significant transformations in modern retail. Under his leadership, IKEA accelerated its digital shift, embraced new business models, and deepened its commitment to sustainability while preserving the people-centered culture that defines the brand.

Known for his ability to drive change at scale, Brodin today serves as Senior Advisor to the IKEA Foundation, Chair of The Earthshot Prize and The B Team, and Vice Chair of the United Nations Global Compact.
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01. A LEADER WHO MADE VALUES REAL
 

Jesper Brodin made values operational across a global organisation of hundreds of thousands of people. His leadership at IKEA proved that culture is not a soft asset. It is the infrastructure that enables organisations to adapt, decide, and perform under pressure.

02. TRANSFORMATION AT SCALE

Brodin led IKEA through a sweeping digital and strategic reinvention, demonstrating how large organisations can move with speed and purpose without losing their identity. His approach offers a practical blueprint for leading through disruption rather than being consumed by it.
03. A GLOBAL VOICE FOR PURPOSEFUL BUSINESS
 

Through his work with The Earthshot Prize, The B Team, and the United Nations Global Compact, Brodin challenges leaders to raise their ambitions. Not just for performance, but for the kind of lasting impact that defines the next era of leadership.

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What to learn from Jesper Brodin

'Leading When the Rules Keep Changing'


  • How to lead with clarity and direction when uncertainty is the permanent condition.
  • Why culture and trust are your most powerful strategic tools.
  • How to align a complex, global organisation around shared values, and why purpose-driven leadership is a competitive advantage.
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