Iza Sia Login is the co-founder of the Login5 Foundation and the CEO of Reemina Academy. She is a tech entrepreneur, a conscious businesswoman, an influential thought leader, and a philanthropist.
At Oslo Business Forum, Iza Sia shared her story of co-founding the tech unicorn Outfit7 and its franchise Talking Tom and how manifestation fueled the company’s success. She offered leaders a model to inspire similar results.
From vision to manifestation
Iza Sia began her presentation to leaders with a story, taking them on a journey from an ambitious vision to the manifestation of that goal.
In 2010, Iza Sia, her husband, and six self-described “computer geeks” founded the mobile gaming startup, Outfit7. At the time, none of them had experience starting or running a company, and they didn’t even have a clear business idea. What they did have was an ambitious goal: to earn $100 million USD and sell the company in five years.
Iza Sia and the rest of the Outfit7 team worked hard. They began with a manifestation workshop in which they set their goals: 1 million downloads within six months and 10 million downloads within one year. They began developing apps and saw some success but were far from achieving their goals.
Just 5 days before the first manifestation was due, they released their last app before they would have been forced to close down. Talking Tom Cat instantly became a viral hit. Iza Sia and the co-founders surpassed both of their manifested goals that year, going on to collect over 18 billion downloads. The World got a new favorite cat...
By the end of 2017, just seven years after inception, the company was sold for $1 billion USD. The co-founders earned ten times more funds that they initially manifested. “This is my proof that manifestation works,” said Iza Sia.
What do you need for manifestation?
Iza Sia defines manifestation as setting clearly defined, conceivable outcomes. She described some of the components necessary for the successful manifestation of those goals.
"Passion is the fuel that takes us toward the goal."
The flashlight leadership model
Iza Sia shared a novel leadership secret with participants at Oslo Business Forum: the flashlight leadership model. She described it as a model to help leaders remember all the elements necessary to succeed.
There are five major parts of a flashlight, each of which is important for the flashlight to operate.
Iza Sia believes that taking care of all the parts of the flashlight creates the ground for success through manifestation.
In closing, Isa Sia asked leaders, “Do you know what you want in your business? Do your employees know that? She reminded leaders that if they know their objectives and take care of all parts of the flashlight, manifestation can make it possible to reach them faster.
Key Points
Questions to Consider
Want to be a part of the OBF community? Join Oslo Business Forum 2023: Thriving in Chaos now!